Do you want to use Google Analytics, but find it too
These recipes are to help you cut through the noise and get out
of GA4 only what you want.
The default Reports page is geared towards sites that
already have a lot of traffic, customers who buy things on the
site, and keep coming back to buy more, customers who come from
paid ad campaigns, international customers, customers who are
looking to read long articles.
If you are a new or occasional user of Google
the standard reports page is just too distracting and
discouraging. In addition,
if you are a small business-owner who only
wants your website to help local customers call and
come in, it will always be too complicated.
You could hire someone to sort through and simplify the charts
for you, but SEO Professionals are expensive! And they tend to
want monthly contracts and more complex projects so they can
make a living at what they do. That's fair, but maybe not in
your budget, yet.
On top of that, Google Analytics is rolling out a completely new
platform called "Google Analytics 4" or GA4. Until the Summer of
2023, when Google will have converted everyone to the GA4
platform, many small (affordable) SEO and Google Analytics
consultants will still be using the legacy platform.
Instead of learning GA4 in depth, or spending hours looking for
what you need, just follow the recipes to set
up simple, at-a-glance reports that can help you make decisions
about your small business.